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Designed to assist new and developing companies, the "Roadmap to Success" series provides owners with strategies for growth and profitability. Held at the TRDA Business Innovation Center, the series is comprised of six, two-hour workshops held within a six-week period. Entrepreneurs wishing to become clients of the TRDA Business Innovation Center must complete the "Roadmap to Success" workshop prior to being considered for admission.

Workshop Curriculum

"Roadmap to Success" uses a unique and rigorous methodology, which has been refined for more than 10 years, to enhance each company's potential for success. The workshops are structured to address overall business strategies, but are tailored to solve particular business problems.

Session 1: Goals - A peer-to-peer workshop designed to develop succinct
definitions of each entrepreneur's business. Specific visions, missions and exit strategies are developed.

Session 2: Focus - Participants use a set of planning tools to determine their companies' direction and ideas. During this session, many participants rethink their basic concepts and tactics to fit new strategies.

Session 3: Marketing and Competition - In this session, owners develop their company's position with respect to their competitors and their potential customers.

Session 4: Financial Considerations - Building on decisions and assumptions developed in prior sessions, participants begin drafting a five-year financial plan.

Session 5: Bringing It All Together - Participants assemble their key strategies into 10-minute PowerPoint presentations showcasing their business offerings.

Session 6: Presentations to the Emerging Business Network - Participants present their business concept and accompanying plan to an audience of experts. Feedback is provided via a question/answer session for each presenter.

Next Steps
Upon successful completion of "Roadmap to Success" and input from members of the Emerging Business Network, the network team makes recommendations to TRDA staff on which participants should be invited into the Innovation Center as a member company. A positive decision by TRDA staff triggers Innovation Center contract negotiation and facilities orientation.

Costs/Registration
"Roadmap to Success" costs $300 for the first participant from a company and $195 for each additional participant. The workshop is limited to 20 participants. For more information on the workshop or the next scheduled dates, contact Bonnie O'Regan at boregan@trda.org or call (321)-872-1050, ext. 107.