Video marketing refers to the process of promoting a business digitally with the main purpose of attracting prospective clients by creating or developing videos that are relevant to the business or content contained in the site and then publishing the video on several channels such as a business website or other mainstream channels such as Youtube, Metacafe or Vimeo.
Over the years, many business owners have opted to include video marketing in their overall marketing strategy owing to the stellar results most businesses have been getting after properly executing and implementing well laid out video marketing campaigns. Unlike other online marketing techniques, there are very many compelling reasons why this form of marketing has been gaining a lot of traction in the online marketing space.
First and foremost, research studies have shown that consumers are getting exhausted by traditional marketing media and methods. Content marketing, where business owners provide readers with educational, informative, inspiring and engaging content is now the best way of building long lasting relationships with consumers.
In this owners provide readers with educational, informative, inspiring and engaging content is now the best way of building long lasting relationships with consumers. In this regard, a platform such as Youtube becomes an ideal place to showcase this type of content, making video marketing quite vital. It is quite noteworthy that companies are increasing their video ad spend accordingly, in 2011, the video ad spend was £ 1.3 Billion, in 2014, the video ad spend was £ 3.8 Billon, this is projected to increase to £ 4.6 Billion by the end of 2015.
Another reason why video marketing has grown in leaps and bounds and shows no signs of abating is because more and more people are getting attracted to video and are spending longer and longer minutes watching videos online. People love video because they may not always have the time or patience to read through a lengthy or boring product or service description; they would rather watch a video that tells them all that than read the words. It is worth noting that there are slightly over 1 billion internet users and 75% of these users at least watch a video every week with 50% watching at least a video on a daily basis.
This is a marketing channel that many internet users and 75% of these users at least watch a video every week with 50% watching at least a video on a daily basis. This is a marketing channel that many internet users and 75% of these users at least watch a video every week with 50% watching at least a video on a daily basis. This is a marketing channel that many internet users and 75% of these users at least watch a video every week with 50% watching at least a video on a daily basis. This is a marketing channel that many businesses cannot just afford to ignore.
Even though it is true that publishing or making videos may not directly bring in the cash, smart business owners tend to use video marketing as a technique or tactic of enhancing customer engagement, website traffic and click through rates. Studies show that simply including video in your emails does increase email open rates by 5.6% and the click through rates by a whopping 96.38% when compared against emails that did not contain any video. It is also a known fact that major search engines such as Google do rank videos in their search results, helping bring in traffic in the process. They also increase traffic when they are shared, more so if the video goes viral in platforms such as YouTube.
Many new companies coming to market in Northern Ireland have embraced video marketing as a way of getting their brand in front of buying customers. One of such is Husse N.I who has used cleaver video marketing to promote their dog food online products. There are many other companies especially SEO agencies who know the importance of video to help them promote their online presences in the search engines. Check out Yelp SEO Belfast to see how they do it.
With the ever improving offers of the digital age, consumers are constantly losing the ability to actually touch, feel or even see items in person. With video marketing, businesses can easily recreate that in-store experience that many clients long for by developing detailed demo videos which explain in detail the products or services they are offering. One of the key video marketing tips in such a scenario is to create a video that’s self-contained and compelling; explaining the entire customer needs so they will make a purchasing decision without further delay.
Video marketing is also quite popular because it does provide businesses with a relatively cheaper mode of getting creative in their advertising campaign, you don’t need to have a well-known face on your video or spend so much on the video to get the necessary exposure. This does bring in a lot of versatility in the marketing campaign as a business can have several videos out at any given time without necessarily exhausting their marketing budget.
Because social media has come in and completely redefined marketing; a video marketing strategy must therefore incorporate several social media platforms, the use of videos has become an integral and critical part of any marketing mix. Video marketing seamlessly falls into this mix because it is very easy to share the videos on social media platforms such as Twitter and Facebook accounts or incorporate them into blog posts and email newsletters. Videos therefore do complement the overall marketing strategy, in the process ensuring that the level of consumer engagement is kept high.
Just like any other marketing campaign, there is a need to come up with a well thought out marketing plan when coming up with a viable video marketing strategy. Make sure that the video is of high quality and is professionally done, allocate reasonable amount of time and resources to the project, clearly identify your target market and come up with ways and means of getting to this target market. It is also important to come up with measurable and realistic goals and targets for the campaign. And finally, one of the most important video marketing tips; always ensure that the video marketing campaign is in sync with the overall marketing strategy of your
business so as to engage your current clients as well as prospects in one voice.